Is Affiliate Marketing What it used to Be?
Affiliate Marketing Today
Affiliate marketing programs such as in my Google Sniper Review 2015, have never been as popular before as it is today. Why? There may be a number of reasons. However, the most likely reason could be the fact that the benefits of this marketing have become clearer to a lot of people, different from what they were before.
Today, both merchants and affiliates can see clearly that it will work for them. The retailer now sees as an opportunity to showcase their products at lower costs. Members, however, sees this as an easy way of earning profits online by doing what they love, and that is by creating websites.
As the popularity of these has shifted to greater heights, so has views of the people on them has changed. It is no more than an alternative method for the merchant to advertise their products or as an additional source of income for the affiliates.
The Types of Affiliate Programs
For merchants, affiliates are the most important source of profits and revenues today. The question now is what type of marketing is best for you? Are all marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that are better than the others? Indeed, there are different types or marketing classes and methods, as I will be list and classify them. Still the best advice for someone new is to look at my Google Sniper Review 2015.
The most basic of these programs is however divided into two categories:
Pay per click (PPC), and pay-for-performance (PPP).
PPC is the most popular best solution for affiliates with little or no websites, and probably the best way to earn quick money. In this type, the merchant pays his affiliate when a visitor is referred to his site. In other words every time someone clicks on banners or text ads of the affiliates.
The affiliate is paid a certain amount even if the visitor does not buy something from the merchant’s website. However, typical costs for PPC affiliate programs are small, usually not exceeding a dollar for every click.
Pay for Performance (PPP)
PPP is the most popular among traders and is also one of the most lucrative type for the affiliate programs. In this type of program, the merchant only pays when their orientation leads to an action if a visitor is referred and actually buys something from the merchant’s site or when the visitor becomes a customer.
That means a lot of savings for the merchant. Moreover, it is the most lucrative type for the dedicated partner “Affiliate”, for commissions in PPP marketing usually comes in the range of 15% to 20% of the actual product sales/cost.
The pay-per-performance marketing can be divided into two popular types:
Pay-per-sale (PPS) and pay-per-lead (PPL)
In one type of payment for the sale marketing, the merchants pays the partner a certain amount each time the visitor on the merchant’s website referred by the affiliate, actually buys something from the merchant’s website.
Affiliates are paid on a commission basis, although other merchants choose to pay a fixed fee. But whatever payment amount is base on, the price is usually higher than the fee paid by salary in an affiliate program to affiliated companies.
Pay Per Lead (PPL)
The type of pay per lead affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for the fattening of other business.
In this way, the affiliate is paid if the visitor on the merchant’s website fills out an application form or a similar form to the company’s service or request for free information for the purpose of making a sale in the future. Compensation for this type on a fixed fee whose rates approximate that of the fixed fee in the PPS type.
The Residual Income Affiliate Marketing
In affiliate marketing residual income, the affiliate gets paid not only once for every customer he has referred to the merchant’s website. Rather, the affiliate is also paid if the customer is referred back to the merchant and buys another product. Compensation of this kind is based on two sales percentage commission or fixed fee. Also if it is a monthly service, the affiliate is compensated for every month.
Which One is for you?
The different types of affiliate marketing would works completely differently for merchants and affiliates alike, and each usually has its own list of benefits and one they prefer. What type of affiliate marketing will work best for you? It’s not really what I’m saying. Rather, it is up to you to choose which type of affiliate marketing program will suit your needs and better features. Many are used and explained in the Google Sniper Course. So be sure to read my Google Sniper Review 2015.